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** FILE ** Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., on Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)

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**FILE** Phil Schiller, Apple's senior vice president of worldwide marketing, watches on stage Sept. 12, 2012, the unveiling of the new iPhone 5 at an Apple event in San Francisco. (Associated Press)

apple_lea_2_mugshot_four_by_three.jpg

apple_lea_2_mugshot_four_by_three.jpg

Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., on Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)

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Apple_Lea.jpg

** FILE ** Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., on Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)

apple-iphone_live_mugshot_four_by_three.jpg

apple-iphone_live_mugshot_four_by_three.jpg

Phil Schiller, Apple's senior vice president of worldwide marketing, watches on stage Sept. 12, 2012, the unveiling of the new iPhone 5 at an Apple event in San Francisco. (Associated Press)

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APPLE IPHONE_Live.jpg

**FILE** Phil Schiller, Apple's senior vice president of worldwide marketing, watches on stage Sept. 12, 2012, the unveiling of the new iPhone 5 at an Apple event in San Francisco. (Associated Press)

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Apple Senior Vice President Phil Schiller talks about the new iPad Wednesday in San Francisco. The device, which goes on sale next week, has new features but no distinguishing name. (Associated Press)