"It's culturally more acceptable now than it was when it first started," she said. "The league has been around for so many years they can do these sort of things without worrying about what some people might think."
APNewsBreak: WNBA to market to LGBT community →
"With the NBA's backing, with David Stern's backing _ not only financially, the marketing power that they had," Lobo said, "I just thought businesswise it had more of a chance to succeed."
WNBA reaches a milestone with its 15th anniversary →