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Reed Hastings

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20121011-165517-pic-671770805_mugshot_four_by_three.jpg

On this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)

20121011-165517-pic-671770805.jpg

20121011-165517-pic-671770805.jpg

On this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)

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20111207-162347-pic-265763710.jpg

Netflix CEO Reed Hastings

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FILE - In this file photo taken Nov. 17, 2010, Netflix CEO Reed Hastings speaks at the Web 2.0 Summit in San Francisco. Netflix is betting that DVDs will soon go the way of the VHS tape. A new, cheaper plan offers movies exclusively by streaming and bypasses the discs by mail and their familiar red envelopes. (AP Photo/Paul Sakuma, file)