On this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)
On this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)
Netflix CEO Reed Hastings
FILE - In this file photo taken Nov. 17, 2010, Netflix CEO Reed Hastings speaks at the Web 2.0 Summit in San Francisco. Netflix is betting that DVDs will soon go the way of the VHS tape. A new, cheaper plan offers movies exclusively by streaming and bypasses the discs by mail and their familiar red envelopes. (AP Photo/Paul Sakuma, file)
FILE - In this June 7, 2010 file photo, Netflix CEO Reed Hastings greets the audience at the Apple Worldwide Developers Conference, in San Francisco. Netflix Inc., releases second-quarter earnings Wednesday, July 21, 2010, after the market close. (AP Photo/Paul Sakuma, file)
