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The Freemasons, the venerable "secret society" featured in blockbuster films "The Da Vinci Code" and "National Treasure," is back in the limelight — by choice this time — with a new attitude and a new marketing campaign to attract a new generation of members.
"The charms of Freemasonry are its age, ritual, customs, habits and traditions," said Richard E. Fletcher, executive secretary of the Masonic Information Center and a member of the task force. "We're not trying to change that. We're simply responding to the public interest and making sure to take advantage of the technology that's available to talk about the fraternity."
Masons also hope the campaign will help dispel conspiracy theories and misconceptions about the fraternity that "plague the country," Mr. Fletcher said.