"The reaction has been great," said Rick Berman, founder of the Center for Union Facts, the conservative lobbying group that sponsored the Super Bowl ad. "This is a campaign to educate people about what's wrong with labor law in this country."
Anti-union group's ad scores in Super Bowl →
"There's an old rule that if they're not complaining about you," he said, "you're probably not doing anything meaningful."
Berman turns his eye to battling big labor →