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"Our employee and our customer indexes well past 100 percent on this sport, they love this sport," Dreiling said. "A lot of our customers work on cars, they have cars, they have little race cars and they can relate to these guys. So it really worked itself out to where it was a natural decision."
Dollar General chairman Rick Dreiling, who celebrated in Victory Lane with Fisher and driver Ed Carpenter two weeks ago at Kentucky, said the chance to be featured on a car in the elite Cup series was the missing piece of its marketing platform.
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