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By Mark Davis
The nation founders, the Lone Star State thrives
Topic - Rob Gursha
Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking them to pay up.
"A lot of our customers are telling us, 'That's fair,' " said Rob Gursha, vice president of consumer marketing at the Star Tribune, a 300,000-circulation daily in Minneapolis.
The Star Tribune's online page views dropped by up to 15 percent before rebounding to pre-pay wall levels within a few weeks, says Gursha.