"We're saying, `Let's give consumers the `Rolls Royce' experience," said Lewis, Rara's chairman. "If they get hooked after a few months, then they'll carry on."
Rara revs up price war over unlimited music plans →
Vilde had 13 points, Rob Lewis added 12 and Marcel Smith and Crayton had 10 apiece for Houston Baptist (5-22, 2-13).
Texas A&M-CC defeats Houston Baptist 66-61 →