Robert Guccione

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  • Playboy Enterprises Inc. said Monday, July 12, 2010, that its iconic founder, Hugh Heffner, is offering to buy the remaining shares of the media empire, taking the company private, in a deal that values the company at $185 million.(AP Photo/Kevork Djansezian, File)

    Penthouse likely to bid for Hefner's Playboy

    Hugh Hefner's offer to take Playboy Enterprises Inc. private drew the promise of a competing bid on Monday from the owner of archrival Penthouse magazine. That raises the possibility that Playboy's 84-year-old founder could lose control of the men's magazine he started more than half a century ago.

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