"The Fiesta Bowl is an Arizona treasure, and as a native Arizonan I am excited about the opportunity to lead this wonderful organization," Shelton said in the news release announcing his hiring. "I have spent my entire career in higher education and I care passionately about UA. But there always comes a point in life where you feel that it is time to try something new. I am looking forward to helping the bowl rebuild and achieve even greater heights."
Shelton acknowledged the bowl's rapid fall from grace and looked forward to leading the climb back to respectability.