"At our recent coaches' meeting, we had a discussion about the length of our games, and it was suggested that we consider experimenting with a shorter format," Rod Thorn, the NBA's president of basketball operations, said in a statement. "After consulting with our Competition Committee, we agreed to allow the Nets and Celtics to play a 44-minute preseason game in order to give us some preliminary data that will help us to further analyze game-time lengths."
"We've never had anything like this in my time that I can remember," New Jersey Nets president Rod Thorn said. "There have been big-time free agents before, but never this many teams that are trying to woo them. So it's unprecedented."