"People perceive him to be a complete fraud," said Ronn Torossian, president of 5W Public Relations in New York. "Making a mistake in your personal life is one thing, but being seen as a complete insincere and fraudulent person is quite another."
"Political candidates for office need to realize that they are auditioning every single minute for the highest profile, toughest job in the world, and they will make missteps. The key in crisis communications is to minimize the damage done by mistakes. It's impossible to eliminate them, but the key is simply to minimize any missteps which are made," Ronn Torossian, CEO of Manhattan public relations agency 5WPR, tells Inside the Beltway.