FILE - In this Saturday July 6, 2013 file photo, British and Irish Lions' team players celebrate their win over Australia in the final match of their 3-game rugby union test match series in Sydney, Australia. British Sky Broadcasting PLC sought Thursday Jan. 30, 2014 to secure its base against its insurgent rival BT PLC by securing some sports rights and a long-term deal with U.S. pay-TV network Home Box Office. The London-headquartered satellite broadcaster, said it had secured six long-term rights deals in six sports, including the 2017 rugby tour to New Zealand by the British and Irish Lions and Scottish cup football. (AP Photo/Rick Rycroft, File)
ASSOCIATED PRESS PHOTOGRAPHS
New Zealand All Blacks captain Richie McCaw signs his name on a rugby ball for a child during a fan event Sunday ahead of the seven-week Rugby World Cup in Auckland, New Zealand. In a country of 4 million, rugby has been the most important game for more than 100 years.