"The industry-leading technology in the all-new A6 is specifically engineered to analyze the road, anticipate situations for the driver, prepare for incidents and most importantly, enhance the driver's experience, making the A6 one of the most intelligent cars on the road today," said Scott Keogh, chief marketing officer of Audi of America. "The American road is a challenging place. Last week, President Barack Obama, in his nationally televised speech to Congress, specifically cited the need to solve the problems of the nation's infrastructure, including badly decaying roads and bridges and highways congested with traffic. With this campaign, Audi wants to demonstrate to consumers that we recognize this and are looking into solutions that not only assist our drivers, but help to improve daily driving conditions nationwide."
"It's a tremendous honor to have Audi recognized as the winner in three separate categories for the 2012 Motorist Choice Awards," said Scott Keogh, president, Audi of America. "These awards underscore Audi's unwavering focus on developing premium vehicles that are intelligent in design, progressive in technology, and unparalleled in performance."