"I see more of what brands covet in terms of endorsements in Kevin Durant," said Scott Sanford, senior talent director for Los Angeles-based Davie Brown Talent, a group that matches companies with endorsers. "He is a bit more flashy. Centers, other than Shaq or Kareem Abdul Jabbar, usually don't have that. Durant brings excitement on the court and away from it. And that is what companies want."
"The shoe kind of separates the NBA from other sports," said Scott Sanford, senior talent director with Davie-Brown Talent, a Dallas-based firm that matches celebrities with advertisers. "What they can provide is an officially approved item that everyday people might use. The cleat has a limited use."