- Keystone XL pipeline still on hold after State Dept. decision
- Fla. man charged with killing 16-month-old son to play Xbox undisturbed
- Drones from the deep: Pentagon develops ocean-floor attack robots
- Michigan mayor slaps back atheists’ try to erect ‘reason station’ at city hall
- PHILLIPS: Where is the conservative establishment?
- 7.5-magnitude earthquake shakes southern Mexico
- ISTOOK: IRS “wants to throw us in jail,” says tea party leader
- Easter woes: Chocolate costs soar, becoming ‘unaffordable’ luxury
- Michaels craft chain confirms hackers hit 3M customers
- Special Forces’ suicide rates hit record levels — casualties of ‘hard combat’
Topic - Shishir Mehrotra
"Up until now, the primary noun on YouTube has been video. You watch a video, you share a video, a video has view counts and so on," said Shishir Mehrotra, director of product management at YouTube. "We're gradually shifting the site so the primary noun on the site is the channel, and you tune into the channels that you care about."
"TV has generally made more money by showing more and more advertising," Mr. Mehrotra says. "Our view is that we should actually show you fewer ads but make sure the ads are actually being seen."