Topic - Shishir Mehrotra

Subscribe to this topic via RSS or ATOM
Related Stories

    No Stories Found

More Stories →

Quotations
  • "Up until now, the primary noun on YouTube has been video. You watch a video, you share a video, a video has view counts and so on," said Shishir Mehrotra, director of product management at YouTube. "We're gradually shifting the site so the primary noun on the site is the channel, and you tune into the channels that you care about."

    YouTube’s channel venture a slow sell, but that’s OK →

  • "TV has generally made more money by showing more and more advertising," Mr. Mehrotra says. "Our view is that we should actually show you fewer ads but make sure the ads are actually being seen."

    YouTube’s channel venture a slow sell, but that’s OK →

Happening Now