Topic - Shishir Mehrotra

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  • Mehrotra says this is more palatable to both viewers and advertisers, who only pay for ads that are watched.

    A year in, YouTube's channels not yet must-see TV →

  • "Up until now, the primary noun on YouTube has been video. You watch a video, you share a video, a video has view counts and so on," Shishir Mehrotra, director of product management at YouTube, said in a separate interview. "We're gradually shifting the site so the primary noun on the site is the channel, and you tune into the channels that you care about."

    A year in, YouTube's channels not yet must-see TV →

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