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By David A. Clarke Jr.
Blame Washington's intelligence failure, not lack of police
Topic - Stephen Greyser
Olympic organizers say the increasing sophistication of guerrilla marketers and the rise of social media are putting the five rings under assault in ways barely envisioned a decade ago. That means action against anyone who infringes the Olympic brand or sponsors' deals — no matter how small.
"It becomes an industry," he said.
Although soccer's World Cup is similar in terms of national fervor, it goes on for longer, diluting its appeal, and it is less popular in that market of markets, the United States, Greyser said.