"I think it all comes down to the play," said Steve Rosner, the co-founder of 16W Marketing. "He really did not play well in this final series. Everyone started reading articles comparing him to the greatest players in the game. Really, besides having some individual honors, he hasn't put his stamp on the game of basketball."
"The real upside is if she reaches the next level," said Steve Rosner, a partner with 16W Marketing in New Jersey. "Kickers, in general, aren't brands. Very rare. Even someone like Adam Vinatieri, who (has won) Super Bowls, would have to do a little more than kick to capitalize and endorse at the national level. The one thing she has that they don't have is that she's a woman. The uniqueness of her and the possible success she has will differentiate what she has at that position."