Tara Maitra of TiVo said the company would check to see if more people played back the moment on Monday after there was publicity about it.
NFL points finger of responsibility at NBC →
"I was rooting for Madonna as much as I was for the Giants," said Tara Maitra, senior vice president of Tivo, which also monitored viewership trends during the game.
Super Bowl draws record 111.3M viewers on NBC →
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