We've gotten people's attention," Leonsis said. "But we're not doing [this] to not pay respect to the game of basketball. We're trying to see for the women's game. Are there things that we can do to make it more popular, and are there lessons that can be learned from this scrimmage that can be applied [elsewhere]?"
"There is a lot of theory that's talked about regarding analytics, but there really is not a lot of real-life labs where you can really see it," Leonsis said. "You can report and analyze what happened in the past, but it's difficult to see how some of these plans that you can implement only in a scrimmage format for now ... really mean."