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Following sharp criticism from Republicans that the TV ads were opportunistic and insensitive to the destruction and suffering expected from the Category 4 hurricane, Hillary Clinton's campaign postponed the ads just as the five-day $63,000 ad buy began to air on the Weather Channel. (Associated Press)

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This 2011 image released by the Weather Channel shows meteorologist Mike Bettes at the scene of a tornado in Joplin, Mo. Bettes will hit the road starting Monday for "Tornado Week," his network's version of "Shark Week" that’s usually its biggest scheduled programming event of the year. "Tornado Week" will include a special about chasers caught up in the tornado in El Reno, Okla. A new series, "Tornado Alley," will premiere with storm footage, survivor tales and computer graphics to simulate actions of certain tornadoes. (AP Photo/Weather Channel)

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Two lifeguards prepare to make a rescue in a scene from ""Lifeguard!," a show about beach rescuers in Southern California. The series airs Thursdays at 9 p.m. on the Weather Channel, which is showing more new programming to boost ratings. (The Weather Channel via Associated Press)