NBC won't be missing any opportunity this week to promote the opening of NFL football's new season.
The clouds from Hurricane Irene had barely dissipated before a chorus of critics began suggesting that television networks had gone overboard hyping the storm before and during its march up the East Coast.
The unusual event of a hurricane aimed squarely at the nation's most populous city and media headquarters in New York put television networks on high alert Sunday.

As Hurricane Irene hurtles up the East Coast, President Obama on Friday urged residents in the storm's path to take it seriously and obey evacuation orders if they are given.
One item that millions will have with them in almost any situation is their smartphone. As Hurricane Irene approaches, that's important because a smartphone or tablet computer can come in handy during the storm _ if you've made some advance preparations.
There's another reality TV show set in Alaska in the works.

As tornadoes roared across Oklahoma this week, cable networks joined local television stations in carrying the story blow-by-blow, with live broadcasts streaming video and audio from storm chasers who track the twisters on the ground — a stunning display of how technology has changed the way news organizations cover disasters.
With snow falling along the Eastern seaboard again Wednesday, kids aren't the only ones cheering. So are television executives.

The weather is becoming a worry for the Winter Classic.