"We knew (Powerhouse's) poster work, of course. They've done posters for every major artist out there. A lot of people do posters, but not many do them well. They do. So, we got to meet with them at SXSW, and it turned out they are really great guys. We just went out to the pool and did it," said Williams.
"It was really great fun. They've got a great energy. They're not a small company, but they still have that drive, that energy. I'd love to do more with them in the future. It was great to just hang out with them," he said.