"As a coach, you send messages with everything you do in the program, from the top down," he said. "The message Butler has sent is that it has fierce competitors who have a joy for competition and a joy for the game. Let me tell you, nobody had more joy in the game than Butler did the other night."
"I think you can teach what Butler is teaching, but I think more goes into it than just teaching it. It's the entire environment," said Todd Lickliter, the coach who led Butler to the regional semifinals in 2003 and 2007 before taking the Iowa job.