"Our goal is to win a World Series," he said. "Our goal is to put a team on the field that can win the World Series every year. I can't envision an era without that and still calling it a success."
Cubs look ahead after Piniella says he will retire →
The Cubs won the NL Central in 2007 and 2008 before things fell apart, but without a title, Ricketts said no era could be viewed as a success.