Topic - Tony Key

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  • "For us, that obviously raises the brand itself to an even higher level, and that's good for our video game because we have an opportunity to reach a broader audience than just the guys who love comic book characters," said Key, who added that "Marvel Avengers: Battle for Earth" would be family friendly despite the game's focus on fighting.

    AP NewsBreak: Ubisoft assembling Avengers for game →

  • "The idea that we're making a motion-control version of `The Avengers' is a unique proposition if you compare that to superhero games of the past," said Tony Key, Ubisoft's vice president of sales and marketing, in making the announcement to The Associated Press. "This is the perfect type of game for that because these characters are very action oriented. They're always fighting and throwing things."

    AP NewsBreak: Ubisoft assembling Avengers for game →

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