
When Toyota set out to market its all-new 2013 Avalon, the automaker had to find an interesting way to showcase the vehicle's modern styling, improved performance, innovation and elevated level of craftsmanship to help reposition the flagship sedan in the highly competitive premium mid-size segment. No small task.
Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer.During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy.Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles. It charges in approximately six hours on a 240V/40A charger.
Toyota Motor Sales, U.S.A., Inc. today revealed the highly anticipated all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles. This all-electric SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. The RAV4 EV's driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6. Arriving fully-equipped with an MSRP of $49,800 the RAV4 EV doesn't compromise on performance, comfort or versatility.

Ten years ago Toyota launched a new kind of car in North America. It was the Prius, an affordable car with a hybrid gas/electric powertrain.