"Finns are reserved people, and the wife-carrying competition gives them a license to be crazy," said Veikko Tervonen, one of the organizers of the race.
From wife-toting to swamp soccer, Finns play to win →
"For some people, it's a personal show. They take their time on the track, enjoying their moment in the spotlight," he said. "Besides, you can get unbelievable photos. No other sport looks quite as amazing."