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Topic - Vicki Margolis
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"We've worked very hard to keep 'Kleenex' from going the route of 'escalator' and 'aspirin,' " says Vicki Margolis, vice president and chief counsel, intellectual property and global marketing, for Kimberly-Clark, which owns Kleenex. "If we lose the trademark, people can use it with sandpaper and call that a Kleenex."