Independent voices from the TWT Communities
Apple is on the verge of doing what few others have: change the English language.
Apple is on the verge of doing what few others have: change the English language.
Apple is on the verge of doing what few others have: change the English language.
Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex not tissue. If you decide to look up something online, you Google instead of search for it. And if you want to buy a tablet computer, there's a good chance there's only one name you'll remember.
"We've worked very hard to keep 'Kleenex' from going the route of 'escalator' and 'aspirin,' " says Vicki Margolis, vice president and chief counsel, intellectual property and global marketing, for Kimberly-Clark, which owns Kleenex. "If we lose the trademark, people can use it with sandpaper and call that a Kleenex."
Popular Apple iPad the latest item to toe line of being 'genericized' →
