Hard times and high prices are no match for little girls and their love of dolls.
"Our dolls, our books, are keepsake items. It's 'What do I want under the tree this year, what is the girl saving her money for,' " he said. "The doll becomes her best friend. Our dolls are very high quality and well worth the price. The high-quality product has a lot more play value and a lot more longevity."
Mr. Opland said the dolls and accessories are worth the hefty price tag.
