By John Solomon
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Independent voices from the TWT Communities
Their product line, touted in a flood of commercials on cable news channels and ad spots on talk radio this time of year, may include the toasty-warm Leopard Skin Hoodie-Footie and the slinky Midnight Fantasy Baby Doll Tap Set, but the marketers at PajamaGram Co. have no illusions about the gender of their target customer base.
"During our biggest holidays - Valentine's Day, Christmas and Mother's Day - our marketing efforts are targeted primarily to men," said Wendy Duval, spokeswoman for Vermont Teddy Bear Co., parent company to the Shelbourne, Vt.-based PajamaGram. "We provide them with a great last-minute gift idea that's fun and comfy, in addition to practical."