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"People on Weibo used to care mainly about lifestyle issues, but this time we're seeing it play an unprecedented role in spreading political information and opinion," said Zhan Jiang, a professor at Beijing Foreign Studies University's School of Mass Media.
Extramarital affairs are not as taboo in China as they once were, and sex scandals provide an outlet for relatively free commentary by ordinary people online, said Zhan Jiang, a journalism professor at Beijing Foreign Studies University.