It's no secret that Alex Ovechkin's endorsements haven't quite matched his play or his popularity. That could change now that the Capitals star has signed with mega-agency IMG.

Ovechkin will be represented personally by David Abrutyn, IMG's global head, who normally doesn't have clients himself.He'll be charged with expanding Ovie's list of sponsorship deals, which now includes Energizer, Hair Cuttery, CCM and few others.

I'll be talking with Abrutyn later this afternoon and will post a Q&A. But for now here's a quote from the IMG press release:

"He is clearly one of the world's greatest athletes and one of the NHL's brightest stars. His electrifying play and charismatic personality will make him one of the most sought after athletes for companies and brands to grow their business."

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