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FILE - In this March 16, 2015 file photo, Al Roker attends the premiere of "The Divergent Series: Insurgent" at the Ziegfeld Theatre in New York. Roker will be the headliner for "The Lift," a digital offering that could have intriguing implications for television programs. It will launch on Oct. 15, available on the network's mobile app on weekdays between 6 and 11 a.m. EDT. (Photo by Evan Agostini/Invision/AP, File)

FILE - In this March 16, 2015 file photo, Al Roker attends the premiere of "The Divergent Series: Insurgent" at the Ziegfeld Theatre in New York. Roker will be the headliner for "The Lift," a digital offering that could have intriguing implications for television programs. It will launch on Oct. 15, available on the network's mobile app on weekdays between 6 and 11 a.m. EDT. (Photo by Evan Agostini/Invision/AP, File)

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