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FILE - In this Oct. 12, 2015 file photo, Brazilian football legend Pele poses with a football during an interaction session with students in Kolkata, India. Pele is suing Samsung in Chicago federal court, claiming the electronics company improperly used his identity in The New York Times. The lawsuit claims Samsung used a Pele look-alike in an October advertisement for televisions after breaking off negotiations to use Pele's image. The lawsuit says the ad will confuse consumers and hurt the value of his endorsement rights. It seeks $30 million in damages. (AP Photo/Bikas Das File)

FILE - In this Oct. 12, 2015 file photo, Brazilian football legend Pele poses with a football during an interaction session with students in Kolkata, India. Pele is suing Samsung in Chicago federal court, claiming the electronics company improperly used his identity in The New York Times. The lawsuit claims Samsung used a Pele look-alike in an October advertisement for televisions after breaking off negotiations to use Pele's image. The lawsuit says the ad will confuse consumers and hurt the value of his endorsement rights. It seeks $30 million in damages. (AP Photo/Bikas Das File)

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