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FILE - In this Monday, June 10, 2013, file photo, developers look over new apps being displayed on iPads at the Apple Worldwide Developers Conference in San Francisco. Apple says it will start showing paid ads when people search for apps in its popular mobile store. The ads are among several changes that Apple hopes will bring in more money for itself and independent software developers who want to promote apps for the iPhone or iPad. (AP Photo/Eric Risberg, File)

FILE - In this Monday, June 10, 2013, file photo, developers look over new apps being displayed on iPads at the Apple Worldwide Developers Conference in San Francisco. Apple says it will start showing paid ads when people search for apps in its popular mobile store. The ads are among several changes that Apple hopes will bring in more money for itself and independent software developers who want to promote apps for the iPhone or iPad. (AP Photo/Eric Risberg, File)

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