- The Washington Times - Friday, May 19, 2000

Internet users had a chance to get virtually up close and personal with Victoria's Secret models Thursday.
The lingerie maker's second Internet broadcast of its annual fashion show in Cannes, France, had more than 2 million viewers throughout the day. Last year's audience was 1.5 million.
The unit of Intimate Brands Inc. increased its Web-site capacity to handle 10 times the traffic and let viewers simultaneously shop and watch the show.
Last year, the Web site was overwhelmed by demand for the broadcast, slowing reception and in some cases blocking it altogether.
Company officials said the show ran smoothly without technical problems. The extent to which workers with access to computers took time to view the 42-minute live show, which began airing at 3 p.m. EDT, was not known.
But Websense, a San Diego-based Internet management company, predicted that the extravaganza could cost employers millions.
Nezih Pistar, general manager of www.Myth.com, a cyber-cafe in Georgetown, said he noticed an unusual number of men at his establishment. In fact, about 85 percent of the customers Thursday afternoon were men, but Mr. Pistar didn't know at the time what Victoria's Secret was showing.
Looking back, "it makes sense now," he said.
America Online Inc. and Yahoo! Inc. provide links to the lingerie show, which featured models Tyra Banks, Stephanie Seymour and Heidi Klum.
Victoria's Secret worked with Microsoft Corp., International Business Machines Corp. and Akamai Technologies Inc. to improve access to the Web site (www.victoriassecret.com).
The company said viewers who couldn't get to the show were routed to another site called the "Victoria's Secret eLounge." This site shows behind-the-scenes videos of the company's models and product information.
The show also can be viewed on the Web site for the next 60 days.

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