- The Washington Times - Saturday, August 25, 2001

I am writing in response to your Aug. 22 Nation story “NAACP, ally urge parents' involvement in education.” Unfortunately, it contained two errors that the Ad Council would like to correct for your readers.

First, in your reference to the media support generated by the campaign, your article states that it is a “$100 million national public-service ad campaign.” In fact, the Ad Council cannot project how much time and space the media will donate to a campaign, but in 2000, Ad Council campaigns received an average of $39 million per campaign from the media.

Additionally, the article states that I said the Ad Council receives “about $39 million per year in donated media airtime and ad space.” Again, this number is the average amount that each of our campaigns receives annually. Public-service advertising campaigns produced by the Ad Council actually received $1.5 billion in donated media time and space last year.

As the media so generously supports our campaigns, we would like to be accurate in recognizing their contributions.


President and chief executive

Advertising Council

New York


I applaud the National Association for the Advancement of Colored People for encouraging parents to involve themselves in their children's education (“NAACP, ally urge parents' involvement in education,” Nation, Aug. 22). Parents can turn off the TV and provide a quiet place to study. More important, parents can read with their children as preschoolers and through the primary grades.

If the NAACP's campaign is successful in increasing parental involvement in education, academic performance is certain to improve. Parental involvement is perhaps the most effective community-based, grass-roots, pro-literacy initiative yet and it doesn't require a single federal dollar.



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