HomeRuns.com is scoring in five more communities in the Washington area.
The Burlington, Mass.-based online grocer has expanded its service to Fairfax, McLean, Oakton and Vienna in Virginia as well as Annapolis.
The new service areas have two delivery days instead of HomeRuns’ Monday through Saturday delivery for the District and the surrounding areas. The Virginia markets have delivery on Wednesday and Thursday and Annapolis has delivery on Tuesday and Friday.
The company will add more delivery days as each area gets new customers.
“These communities have been carefully selected from market research based on a number of criteria: population density, geographic proximity to our fulfillment center in Landover, as well as a strong response from consumers for this type of service,” says Robert J. Tarr Jr., chief executive and president of HomeRuns.com.
HomeRuns.com entered the Washington market in October its first market outside of its Boston market. The company fulfills its Washington customers orders from a 145,000-square-foot fulfillment center in Landover. Customers pay an additional $5.95 service charge for orders between $50 and $125. Orders over $125 are free.
Online grocery shopping has become an easy alternative for busy consumers who can’t find time to do their shopping at traditional stores.
Last year, online shoppers spent $700 million on groceries and the industry is expected to grow to $18.5 billion in sales by 2005, according to Jupiter Research.
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