- The Washington Times - Monday, May 21, 2001

Supon Design Group and Gibson Creative, both agencies under the Multi-Media Holdings umbrella, are merging as one shop.

The new design agency, called Supon Gibson Design, is combining operations and moving to a new office in Georgetown. Although the agencies have the same parent company, they have not worked together on any projects, one of the reasons the holding company decided to merge the two groups.

?We thought they should and could be doing things together,? says spokesman Geoff Littlehale.

The new agency will have about 30 employees, with the elimination of five to 10 employees who had duplicate jobs, Mr. Littlehale says. Supon Phornirunlit, founder of Supon Design Group, will oversee the new agency as executive creative director.

Supon Gibson Design is expected to do $7.5 million to $8 million in business this year, Mr. Littlehale says.

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Getting more integrated

Eisner Communications is taking steps to become a more fully integrated communications company with its acquisition of Underground Advertising and the creation of a multicultural agency and a full-service interactive agency.

Underground Advertising, a $5 million, five-person advertising agency in Baltimore, is now part of the Eisner group. The agency, called Eisner Underground, will handle smaller clients, those with ad budgets less than $1 million, says Abe Novick, a spokesman for Eisner Communications, headquartered in Baltimore.

Eric Hartsock and Bill Harper, president and vice president of Underground Advertising, will be operating partners of the new division.

Eisner has also started a multicultural marketing subsidiary led by Debora Beverly and Sara Eisner.

?With the changing demographics there?s an importance of reaching out to a broader cross-section of the population,? Mr. Novick says. ?Beverly & Eisner will be charged to do just that.?

In addition to its new subsidiaries, Eisner has also created Eisner Interactive, which will provide full-service Web-based solutions. That division will be led by former e.magination executive Michael Teitelbaum.

Eisner Communications has more than $222 million in billings and 145 employees.

Thinking Big

Big Think Marketing & Communications is trying to make its mark through cyberspace.

The virtual agency, which has its corporate headquarters in Dallas, is using the Internet to work with clients, eliminating overhead costs like office space. The Washington metropolitan area and Dulles technology corridor are being handled by Rhonda Bergeron, former director of public relations at E. James White Communications in Herndon.

The company has five shareholders ? each in charge of an area in Washington, Dallas, Los Angeles, New York or London.

The company has at least two shareholders working on each account; they pull from a network of more than 40 free-lancers to handle specific marketing and creative tasks.

Ms. Bergeron will target cause-related organizations and the local technology sector for new business.

New wins

Lockheed Martin Corp., based in Bethesda, has awarded its multimillion-dollar advertising account to Keiler & Co. of Farmington, Conn. New York?s DDB Worldwide was the incumbent agency.

Keiler, which was up against finalists Gray Kirk/VanSant of Baltimore and Cramer-Krasselt of Milwaukee, will handle corporate and division advertising for Lockheed, including print and broadcast.

• ExactOne, an e-business technology provider based in Chantilly, has tapped Stanton Communications and SignalMarcom as its public relations and marketing firms. Stanton Communications, based in the District, and SignalMarcom of Silver Spring will head a comprehensive branding program for ExactOne?s data solutions.

• Crosby Marketing Communications has been named agency of record for Adventist HealthCare, a Washington health care provider. The Annapolis agency will create an integrated marketing and advertising campaign for the health system, which includes Shady Grove Adventist Hospital, Washington Adventist Hospital, seven nursing homes and other health services.

• Donna De Marco can be reached at 202/636-4884. Advertising & Marketing runs every other week.


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