- The Washington Times - Monday, November 19, 2001

A new on-line classified advertising service has hit Washington that targets the tens of thousands of college students in the area.
Geebo.com, which started posting local classified ads on its Web site last month, includes everything from job opportunities and room rentals to homes and cars for sale.
Geebo.com founder and President Greg Collier says he is in the process of "getting the word out" about the company, which opened in April 2000 in Sacramento, Calif.
The company started plastering college campuses in the area like George Mason University and Georgetown University with bookmarks and enlarged postcards touting Geebo.com's services. So far about 12,000 cards and 20,000 bookmarks have been distributed throughout the area.
Geebo.com has also started advertising in the Washington City Paper and plans to expand to college newspapers, local radio and billboards. Mr. Collier expects to spend about $60,000 on marketing efforts this first year in Washington.
On average there are about 500 users per day from the Sacramento area and so far there about 75 users per day in Washington. The site is most popular with 18- to 34-year-olds, says Mr. Collier, who opened an office in McLean.
There's no charge for the service, buy employers posting jobs on the site pay $45 per posting, which remain on the site for 45 days. The company makes its money from the employer postings and advertising on the site.
Mr. Collier says he will eventually expand Geebo.com's services to more markets including Los Angeles, San Diego, San Francisco, New York and Boston.

A new image of teamwork

Williams Mullen Clark & Dobbins, headquartered in Richmond, has kicked off a new branding campaign highlighting the law firm's focus on teamwork.
The 92-year-old firm, which has 10 offices in Virginia, Washington, Michigan and London, underwent a yearlong branding study which included interviews with staff and clients to identify its core strengths. The study found teamwork was one of the firm's underlying qualities.
As a result, Williams Mullen has adopted a new public image and is using the tagline "where every client is a partner" in all of its marketing materials. The firm has a new logo and a redesigned Web site.
Print ads are running in the four markets where the firm has a presence. The ads, depicting heroic efforts in teamwork, will appear in the regional editions of magazines like Business Week, Fortune and Money as well as some local trade publications. Radio ads will start running on WGMS-FM next month.
The branding study was conducted by Richmond-based Martin Branding Worldwide, which is affiliated with BrandSync, the agency that handled the marketing and creative work for the campaign.

New wins

Planet Central, an ad agency with offices in Richmond and Westfield, N.J., has been hired by Boston-based Triguard Group, a manufacturer and distributor of security systems to develop a new advertising and marketing campaign. The ad campaign is worth $7 million in billings.
Eisner Underground, based in Baltimore, has added $5 million in new business in its first four months of operation. The new clients include the Phillips Group, an office products and copy machine provider, the National Alliance of Children's Hospitals and Related Institutions, antique dealer Gaines McHale, caterer Innovative Gourmet and NEW Corp., a consumer products warrant company.
Employee Health Programs Inc. of Bethesda has hired Rockville-based RMR & Associates to handle a public relations program that will focus on expanding awareness of the company's services, which include employee assistance programs and background investigations.
Donna De Marco can be reached at 202/636-4884 or [email protected] Advertising & Marketing runs every other week.


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