- The Washington Times - Monday, September 3, 2001

Literature degree helps Eisner creative director

With her degree in Theater Literature from Yale University in hand, Michelle Roufa headed off to New York to look for work. Not on Broadway, but at a public relations agency.

The career in public relations didn't last long. Ms. Roufa, 32, soon switched to advertising. She was hired three weeks ago to work as Eisner Communications' new creative director of broadcast media. She was the former vice president at Cliff Freeman and Partners in New York.

"I am really excited to be here. There's a lot of energy in this place," she says. "It's a great feeling to be here. I feel they have a lot of respect for me and I have a lot of respect for them."

She says though she has always loved writing short stories and plays, what she learned at Yale turned out to help her out in the advertising world.

"I managed to fall upwards. I feel it helped me to write scripts better, to get down the rhythm of how people talk, and how they talk with one another," she says.

As creative director of broadcast media, she oversees the development of radio and television ads from the script stages to their production. She calls her job "a little bit of writing and a lot of helping to hone the talent here."

"She's a real team player," says Abe Novick, senior vice president of strategic business development at the firm. "Her experience and her expertise, her creative ability, will add a lot to the level of creativity at this company."

Ms. Roufa has won a lot of recognition for her work, including Clio Awards and National ADDY Best of Show Awards. Steve Etzine, executive vice president for the company says he is honored to have Ms. Roufa work for him.

"Michelle combines an incisive strategic ability with an intuitive understanding of comedy. I believe she is one of the finest creative talents in the country," he says. "It's gratifying to have someone of her caliber helping to raise the bar."

Eisner Communications is a Baltimore marketing and advertising firm whose clients include Baltimore/Washington International Airport, Partnership for a Drug Free America, and Comcast Cellular One.

She and her husband, Mark Kayton, live in Potomac.

Kate Royce


• Todd Felts, former deputy press secretary for Gov. Jim Hunt of North Carolina, joined RMR & Associates, Rockville, as group manager and media relations specialist to help expand the education technology practice.

• Catherine Imus joined Stanton Communications, which has offices in the District and Baltimore, to lead the public affairs practice group. Ms. Imus served as executive director for the Professional Pest Management Association.

• Brian Wild joined D.C.-based Issue Dynamics Inc. as director of grass-roots services and campaigns. Most recently, Mr. Wild was with the U.S. Chamber of Commerce as executive director of grass-roots and advocacy programs.

• The SheaHedges Group LLC, McLean, promoted L. Ashley Myler to account director, Reggie M. Kouba to director of business operations and Tony Bianchini to associate account executive.

• Ogilvy Public Relations Worldwide promoted nine employees in its D.C. office. In Washington's marketing practice, Bette Levin was promoted to senior vice president.

John Conley of Alexander Ogilvy, Ogilvy public relations technology practice, was promoted to vice president.

Jessica Priego, Ogilvy PR's public affairs practice; Michelle Corrigan, public affairs; Lauren Shaham, health and medical; and Christopher Hamilton, public affairs, were promoted to account director.

Kelley Curtin, health and medical and Andy Falkoff, public affairs, were promoted to account executive.


• GHT Limited, headquartered in Arlington, promoted three company leaders to principals. They are Matthew P. Jabobs, electrical department head, Arlington; Frank P. Mangin, director of operations and mechanical department head,

Hanover office; and Richard J. Haun, electrical staff, Arlington.

• Cannon Design, the District, promoted Paula C. Fleming, mechanical engineer, to associate vice president.


• Elizabeth Lisboa-Farrow became the first chairman of the board of the U.S. Hispanic Chamber of Commerce ever to be re-elected. Ms. Lisboa-Farrow owns and manages Lisboa Inc., a public communications firm based in the District.

• The National Society of Accountants (NSA), Alexandria, elected Steven R. Desdier president for 2001-02. Mr. Desdier previously served as the first vice president for NSA.

• Donna R. Lenhoff was named executive director of the National Citizens' Coalition for Nursing Home Reform. Ms. Lenhoff most recently served as vice president and general counsel for the National Partnership for Women & Families.

• Kenneth D. Simonson joined the Associated General Contractors of America (AGC), Alexandria, as chief economist. Mr. Simonson joined AGC from the Office of Advocacy of the U.S. Small Business Administration, where he was a senior economic adviser.

• The National Coordinating Council for Medication Error Reporting and Prevention, Rockville, elected Thomas G. Phillips chairman and John R. Combes vice chairman. Mr. Thomas is associate director for medication error prevention, Office of Post-Marketing Drug Risk Assessment, Food and Drug Administration. Dr.Combes is senior medical adviser at the Hospital and Healthsystem Association of Pennsylvania.

• Dawn Poker joined the Washington, D.C. Convention and Tourism Corp. as executive vice president to head up its marketing, sales, Internet, public relations, research and communications initiatives. Ms. Poker was senior vice president of the Greater Milwaukee Convention and Visitors Bureau.

• National Farm Union, headquartered in the District, appointed Laura Johnston director of communications family agriculture organization. Most recently, Ms. Johnston was with the Oklahoma Farmers Union as the public relations specialist.

• National Religious Broadcasters, Manassas, added Bob Powers as manager of member services.

• Susan Kroeger joined the staff of Logistics Management Institute (LMI) in Tysons Corner as human resources manager. Ms. Kroeger joined LMI from Science Applications International Corp.


• Potomac Valley Bank, headquartered in Gaithersburg, promoted Brett W. Kaplowitz to senior vice president of commercial lending in the bank's business banking division.

• Telecommunications Development Fund, based in the District, added Guilherme Larangeira to its investment management team as an associate. Mr. Larangeira was formerly a management consultant for Arthur D. Little Inc.

• ProLease of Rockville appointed Peter Ross chief marketing officer of the corporate division and president of HR Cafe, its business process outsource division. Prior to joining ProLease, Mr. Ross was president and chief executive officer of Professional Staff Management in Utah.

• First Virginia Banks Inc., headquartered in Falls Church, promoted Jack C. Phelps Jr., trust account administrator, to vice president of First Virginia Bank.

• Allfirst Financial Inc., headquartered in Baltimore, appointed Peter Black market president for the Greater Washington market. Mr. Black has worked for Allfirst since 1997, most recently as senior vice president and middle market manager for the D.C. area.


• Russell Stevenson joined Ciena Corp., Linthicum, Md., as senior vice president and general counsel. Mr. Stevenson replaces Michael McCarthy, who was appointed as Ciena's senior vice president of worldwide sales and support. Before joining Ciena, Mr. Stevenson was executive vice president, general counsel and secretary of Arbros Communications Inc.

• BTG Inc., Fairfax, promoted Kevin Wilshere to senior vice president and general manager of the company's Logistics, Engineering and Training (LET) business unit. Mr. Wilshere served as LET group vice president and as director of BTG's Modeling, Simulation and Analysis division.

• Acorn Networks, based in Reston, appointed Eric Broockman president and chief executive officer. Mr. Broockman joined Acorn Networks from Alchemy Semiconductor, where he was chief executive officer and president. Tam-Anh Chu, founder and former chief executive officer, will focus on his role as chief technology officer.

• Cliff Elam joined iSeg Technologies, McLean, as director of business development, George Kovolenko as director of sales for North America and Laura Papero as director of the wireless vertical. Before iSeg, Mr. Elam was president and co-founder of SkillsPoint.com. Mr. Kovolenko was director of carrier sales for Openwave Systems Inc. Miss Papero was an independent consultant.

• Falcon Wireless Solutions Inc., Manassas, recruited Justin Wallace and Nissa Martin as senior account executives.

• Stratos Global Corp., Bethesda, appointed Dave R. Oliver Jr., former principal deputy undersecretary of defense for acquisition, technology and logistics, to its board of directors.

• Jim Frey will oversee major accounts sales at Lanham-based Action Business Systems. Mr. Frey was formerly regional vice president and general manager for Ikon Office Solutions.


• Will E. Leonard, James Taylor Jr. and Mark Leventhal, formerly with the the law firm Ablondi, Foster, Sobin & Davidow, joined the international trade practice at Adduci, Mastriani & Schaumberg as partners in the firm's D.C. office.

• Wilmer, Cutler & Pickering announced that Ronald C. Machen, former assistant U.S. attorney in the District, has returned to the firm as of counsel, resident in the D.C. office.

• Alison N. Davis joined Krupin O'Brien, an employment and immigration law firm based in the District. Miss Davis joined the firm after serving as associate general counsel for labor and employment at Amtrak.

• The law firm Greenberg Traurig LLP named Eleanor A. Kolton of counsel in the health law practice of the D.C. office. Ms. Kolton, also a licensed nurse, was a consultant with XCEL Healthcare.


• Andersen, an integrated professional services firm, appointed Carl Berquist Mid-Atlantic region managing partner in the firm's Vienna office. He will continue to serve as worldwide director of Andersen's real estate and hospitality services.

• Lisa J. Cines was appointed managing officer by Rockville-based Aronson, Fetridge & Weigle's board of directors and officers. For nine years, Miss Cline provided audit and accounting services to the firm's government contracting and technology group's clients.

• Dionne Godette rejoined Maya- Tech Corp., Silver Spring, after completing doctoral studies in health education and health behavior at the School of Public Health, University of North Carolina, Chapel Hill, as a research associate.

MayaTech added the following staff members: David Cohen, legislative research assistant; Farrah Darbouze, legislative research assistant; Ayana Perkins, research assistant; Kristianna Pettibone, research assistant; and LaDonna M. Smith, administrative assistant.

• The D.C. office of Advantis Real Estate Services promoted Bruce B. McNair to executive director. His business activities are concentrated in tenant advisory and investment sales.


• Bill Goodling, former chairman of the U.S. House Committee on Education and the Workforce, joined the D.C. office of Sagamore Associates, the federal relations subsidiary of Baker & Daniels, as a senior adviser.


• Lorraine T. James of the District, a nurse manager for the Children's National Medical Center School Health Program, has been selected as one of the 2002 Top Ten American Business Women, an award given by the American Business Women's Association.

• The Washington District Office of the U.S. Small Business Administration (SBA) selected Frank F. Islam, president and chief executive officer of QSS Group Inc. in Lanham, as the Minority Small Business Person of the Year for the Washington metropolitan area.

• Hickok Warner Fox Architects, the District, won second place in the special events piece category in the 2001 Marketing Communications Awards hosted by the Society for Marketing Professionals Services. Cindy Reppert-Ault, director of graphics and Katie Scheid, graphic designer, accepted the award on the firm's behalf.

• CIO magazine has named the national law firm of Foley & Lardner to its 2001 CIO-100, which honors organizations around the world that excel in positive performance through innovative practices and products. The award names Michael W. Grebe, chairman and chief executive officer; Darrell R. Ohlhauser, chief operating officer; and Douglas D. Caddell, chief information officer as honorees. The firm currently has offices in 15 cities in the United States, including the District.

• The Clark Construction Group Inc., Bethesda, earned four Excellence in Construction Awards from the Metropolitan Washington and Virginia Chapters of Associated Builders and Contractors for Lincoln Square (commercial building over $40 million), Victor Building (historic renovation), Angelo & Maxie's Restaurant (retail under $5 million) and the National Institutes of Health Vaccine Research Facility (new medical construction over $20 million).

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