- The Washington Times - Monday, February 18, 2002

Stephen W.T. O'Keeffe's new company PRSourceCode is attempting to make things easier for reporters, public relations firms and technology companies.
The McLean company's first product called Edit Forum allows PR professionals to automatically track and target relevent editorial opportunities for their technology-based clients and at the same time freeing tech journalists from being asked to provide redundant information on each story they're writing.
About 30 percent of all PR time is dedicated to tracking down editorial calendars, a story's topic, who the writer is and what the deadline is, says Mr. O'Keeffe, who also heads up the public relations firm O'Keeffe & Co. Inc.
Currently Edit Forum provides targeted access to all the editorial features mapped out on the annual editorial calendars of more than 150 technology-focused publications. The information is put into 13 categories ranging from database management and network applications to electronic commerce and security. The service costs $3,000 per quarter for each category.

Entries are in
The competition is still fierce for the 2002 Addy Awards despite a nearly 40 percent drop in the number of entries.
This year 800 entries were received for the competition compared to the 1,300 entries received last year.
Ron Owens, president of the Advertising Club of Metropolitan Washington, says the recession has resulted in many agencies tightening their belts. That means expenses like contest fees are being limited.
The cost per entry ranged from $75 to $125. Despite the fewer number of entries, the quality of work is still high, Mr. Owens says.
Winners, to be announced at an April 6 ceremony at the Grand Hyatt Washington, will advance to American Advertising Federation's District competition where they will compete against winning entries from New York, Pennsylvania, New Jersey, Maryland and Delaware. Those winners will then move on to the national competition.

The Final Four
The Go Rving Coalition has narrowed down its choices for a new advertising agency to four firms.
In addition to the incumbent agency, Eisner Communications of Baltimore, the Martin Agency in Richmond, the Richards Group in Dallas and WestWayne in Atlanta are all vying for the three-year, $40 million account.
Presentations for the advertising account will take place at the coalition's March 6 meeting in Orlando, Fla. The new contract will begin fiscal year 2003.

New wins
Cylix Communications, based in Rockville, has been named agency of record for Elcoteq Inc., the North American office of Elcoteq Network Corp., a Finland-based electronic manufacturing services provider.
Children's National Medical Center in the District has awarded its advertising account to Earle Palmer Brown in Bethesda. Eisner Communications in Baltimore was the incumbent.
MGH in Baltimore has added four new clients worth about $3 million in annual billings to its roster. The new clients include: Talk America Holdings Inc., a local and long-distance phone service provider based in Reston, the Maryland Poison Center, Tan Stand, a Baltimore-based tanning salon chain and In Vitro Technologies Inc., which provides in-vitro testing services and products.
Strategic Communications Group, based in Silver Spring, has been selected as public relations agency of record for Deltek Systems Inc., a provider of enterprise solutions and consulting to mid-market professional services firms and project-based companies.

Donna De Marco can be reached at 202/636-4884 or [email protected] Advertising & Marketing runs every other Monday.

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