- The Washington Times - Friday, June 14, 2002

The Washington Times yesterday named Thomas P. McDevitt marketing director and Susannah Gluck Smith associate marketing director.

Mr. McDevitt and Mrs. Smith will be responsible for promoting the newspaper, which celebrated its 20th anniversary in May.

They said their key challenge will be helping The Times stand out in an increasingly competitive environment.

"There seems to be a lot less time for people to sit down with a good newspaper and a cup of coffee today, but we want to help show them why The Washington Times is indispensable," Mr. McDevitt said.

Mr. McDevitt joined The Times in 1994 as business director of its national weekly edition. During his tenure, the publication's paid circulation exceeded 100,000.

He later served as a special assistant to Douglas D.M. Joo, president of News World Communications Inc., parent company of The Times.

In 1999, The Times named Mr. McDevitt general business manager of its magazine division, which publishes the newspaper's national weekly edition, the weekly Insight newsmagazine, Washington Golf Monthly and the World & I, an academic journal.

Mr. McDevitt will continue in this role, in addition to serving as marketing director. The newspaper's previous marketing director, Peter Courtright, left in the spring.

"We will be building on the foundation Peter created for us," Mr. McDevitt said.

One of the newspaper's goals is to increase its community relations efforts, Mr. McDevitt said.

Plans are still in the early stages, but the newspaper wants to reach out to more churches and civic groups, he said.

"There is such passion and good will toward The Times in this community, and we will be working hard to capitalize on that," Mr. McDevitt said.

The Times created the position of associate marketing director for Mrs. Smith, who previously helped market motivational speaker Tony Robbins, the Internet company Mom.com and the Ringling Bros. and Barnum & Bailey Circus.

She also has been a partner in the Elephant & Chumley LLC marketing firm, vice president of marketing communications for Feld Entertainment Inc., which runs the Ringling Bros. circus, and an account executive for a Houston advertising agency.

Mr. McDevitt is a University of Maryland graduate. He lives with his wife and five children in Fairfax.

Mrs. Smith, a West Virginia University graduate, lives with her husband in Arlington.

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