- The Washington Times - Tuesday, June 4, 2002

The government's most secretive agency is advertising about secrecy.
The National Security Agency has begun an ad campaign urging military personnel to keep quiet about national secrets.
But in typical NSA fashion, it is staying hush-hush about the ads. AdAge.com, the online version of the trade publication Advertising Age, reported details of the campaign yesterday.
The ads, which use the tagline "Information Security Begins With You," are running in military publications, urging U.S. armed forces to protect the government's communications and information systems.
The four ads are reminiscent of the "Loose lips sink ships" posters during World War II that promoted patriotism, national security and war bonds, according to a press release from Trahan, Burden & Charles (TBC), the Baltimore agency behind the new NSA ads.
Nobody at NSA can talk about the campaign until tomorrow, a spokeswoman said, because the office was busy with another event.
TBC officials aren't saying much more. Except for the press release sent to The Washington Times yesterday morning, the agency had no comment.
The ads are running in the Military Times Media Group's four weekly publications: Army Times, Navy Times, Air Force Times and Marine Corps Times. Similar posters are being used in a "direct mail tactic to reach military decision-makers as a lasting reminder of the ongoing importance of protecting secure communications," according to the release.
The supersecret government agency is made up of the country's best code makers and code breakers. The agency's mission is to protect U.S. information systems and gather foreign intelligence.
NSA agreed to answer a list of questions submitted by AdAge, and the responses appeared yesterday on the publication's Web site.
"We hope to increase the awareness of military personnel to the absolute necessity of guarding sensitive information, using secure communication methods and practicing good computer security," NSA told AdAge.
"Unguarded information can be a valuable source of intelligence to our enemies. The increased threat of terrorism has intensified the demand for our military personnel to remain vigilant and alert, always on guard protecting information that our enemies could use to undermine our national security and harm the nation."
NSA initiated the campaign after the September 11 terrorist attacks. The ads, which started running in April, are scheduled to appear through this month, according to the report.
"This is more than advertising," TBC co-founder Tom Burden said in the ad agency's press release. "This is service to our country and we are honored to have the opportunity to contribute during this unique and challenging time in our country's history."
Neither party would release financial details about the ad campaign.

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