- The Washington Times - Friday, May 17, 2002

A loyal following way beyond Beltway

"I always thought I knew what was going on in Washington, but I could never prove it," reads a typical letter from the heartland. "The Washington Times National Weekly Edition is absolutely unique in allowing me to validate a perspective held by probably the majority of mainstream Americans. Opinion columns can't do that. Your reports document aspects of the news that no other publication is willing to do."
The Washington Times already had a national reputation by 1993. That was the year The Times also became the newspaper that, according to the Wall Street Journal, had to be read by anyone who wanted to be informed about the gathering Clinton scandals. There was a growing national demand for the upstart Washington newspaper that had been scooping The Washington Post on political stories of major significance.
Senior editors at The Times put their heads together and came up with the idea of a weekly tabloid that would be mailed to a wider audience. This National Weekly Edition would repackage the 11-year-old daily's strong suit: exclusive political and investigative reports and the most compelling editorials and opinion columns.
The response to the inaugural edition, dated June 6, 1994 the 50th anniversary of D-Day was satisfying. Subscriptions climbed toward and passed the 100,000 mark within four years.
Letters, faxes and e-mail messages poured in from thousands of grateful readers.
The no-nonsense news mantra "Get it first and get it right" of The Times' Editor in Chief Wesley Pruden played exceedingly well outside the Beltway. We designed the National Weekly Edition as a must-read for those across America who want to be fully informed on developments in the nation's capital.
We can only second Robert Bartley, editor of the Wall Street Journal, who wrote: "My own taste runs to the weekly edition of The Washington Times, a newspaper where you find the news the mainstream media missed or buried."
Robert J. Morton,
assistant managing editor

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