- The Washington Times - Friday, November 1, 2002

Of all the marques that make up today's world of automobile brands few are known as "jewels." Rolls-Royce and Bentley are jewels, not just expensive exotics. Rolls-Royce is within two months of being owned by BMW and Volkswagen owns Bentley.
We learned earlier this year that DaimlerChrysler would not be left out in the cold for long and since the English have run out of jewel marques to sell to the Germans, DaimlerChrysler has had to look into its own long history to find an essential brand of renown to be its crown jewel.
Welcome back the Maybach. Now available, the superluxury vehicle created by the Mercedes-Benz arm of DaimlerChrysler is ready to match and not be outdone by its fellow German constructors. Mercedes-Benz dealers will put buyers in touch with a Maybach personal liaison manager, a specialist who works directly for Maybach to handle the transaction.
The opulent Maybach is offered in two versions, the 62 and the 57. Both are named for their lengths, 6.17 meters for the larger car or 5.73 meters for the shorter version.
First off the block will be the 62, powered by a 5.5-liter 550-horsepower V-12 that will clock zero to 62 mph in a mere 5.4 seconds. That's a lot of motor pushing a lot of car in very little time. The 62's performance is matched only by its remarkable interior, including reclining rear seats, a TV tuner and DVD with surround sound and virtually every conceivable luxury appointment. All for only $350,000, or thereabouts. The 57's price is closer to $300,000.
The Robb Report magazine catering to the luxury lifestyle of the rich and famous believes the 62 to be the consummate automotive gift for the coming holiday season. The superluxury sedan adorns the cover of the magazine's "ultimate gift guide."
The Maybach is named for Wilhelm Maybach and his son, Karl, both of whom had close ties and working relationships with Gottlieb Daimler. Wilhelm, it is said, was the spiritual father of the first Mercedes in 1901.
The Maybachs were both engine developers and car builders. Between 1921 and 1941 nearly 1,800 Maybach vehicles were produced and, with Mercedes-Benz, it was considered a premier luxury brand.
Mercedes-Benz has now taken on the challenge of rekindling the Maybach name and turning it into a "jewel."

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