- The Washington Times - Sunday, August 31, 2003

Christy Moran is helping National Football League players spruce up their on- and off-field images with the media this fall.

Ms. Moran, 30, recently signed on with Players Inc., the D.C. licensing and marketing arm of the NFL Players Association. It creates and develops marketing opportunities for 1,800 current and 3,000 former football players.

As the assistant vice president for communications, she runs the strategic internal corporate communications, advertising campaign and media relations for football stars.

“It’s been a great job so far,” said Ms. Moran, who recently worked for Qorvis Communications, a D.C. communications firm, as director.

At Qorvis, Ms. Moran headed up media relations projects for such clients as the kingdom of Saudi Arabia, rap group Run DMC and the Miami Project to Cure Paralysis.

Ms. Moran said she became more interested in working with the NFL after her stint as a public liaison for the Miami Project, which is part of the University of Miami School of Medicine that studies spinal cord injuries.

National media focused on the Miami Project after the injury of football legend Nick Buoniconti’s son, Marc. The Buoniconti Fund raises money exclusively for the foundation.

“I’m hoping to draw other trade and business press into our media circuit and also put a face on Players,” Ms. Moran said.

Most of the media exposure she hopes to get for players will be off the field, such as promoting a player’s charitable event or donation.

Clay Walker, the vice president of Players, has put Ms. Moran in charge of media relations for players for the upcoming NFL Kickoff, which starts today in Washington.

Ms. Moran has helped issue 700 press credentials for the four-day promotional event, which will feature 75 NFL players and a Thursday concert before the Washington Redskins and New York Jets game.

The concert, featuring Britney Spears, Mary J. Blige and Aerosmith, is expected to draw 300,000 people to the National Mall.

“Christy has jumped right into the fray and is exceeding my expectations,” Mr. Walker said.

Though the start of football season is a busy time for sports news, Mr. Walker said Ms. Moran’s busier times will be during the company’s planning and marketing strategy season from January until June.

Ms. Moran said she chose Players because of the chance to focus on one client type, and her love of football.

“I like the idea of focusing on one clientele perspective and really trying to promote their off-season sides to the public and media,” she said.

Ms. Moran, a Colorado Broncos fan, lives in Alexandria with her husband, David.

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