- The Washington Times - Monday, February 24, 2003

Ivan Wasserman is the man people contact when they want to advertise a new dietary supplement or toy for the consumer market. But they're not looking for marketing advice.
The newest addition at Collier Shannon Scott, a Washington law firm, advises clients on navigating the regulatory issues that accompany any new product on U.S. retail shelves.
"A company can come up with a new advertising campaign, but it may have to be scrapped or altered if it's not meeting [U.S. Food and Drug Administration] standards," said Mr. Wasserman, 35. "I try to help the company clear the hurdles early on."
As a partner in the firm's food and drug regulatory practice, Mr. Wasserman focuses primarily on weight-loss drug advertisements, especially those featured in infomercials. He also collaborates on advertising and promoting medical devices, cosmetics and toys.
The most difficult part of his job, he says, is keeping up with the regulatory information and guidelines from the FDA, Federal Trade Commission, International Consumer Product Health and Safety Organization and the Federal Drug Law Institute, a few of the government bodies that regulate products Mr. Wasserman represents.
"With any product, there are a lot of safety issues to address before it hits shelves for the consumers," Mr. Wasserman says. "It's even more pronounced for something like weight-loss pills, which are so alluring to the general public."
Paul Rosenthal, managing partner of the firm, said he hired Mr. Wasserman because of his work with the federal agencies and his knowledge of marketing.
"Ivan will really enhance the firm's services to our food and pharmaceutical clients," Mr. Rosenthal said, adding that Mr. Wasserman will be a leader in several groups of the firm's practice.
Mr. Wasserman moved to Collier from Venable LLP, another D.C. law firm, where he focused on over-the-counter prescription drug labeling and advertising.
Last week, he attended the American International Toy Fair in New York to meet with potential clients on child safety regulations and guidelines.
"It's really a growing industry for the legal consulting business because toy makers have to have specific guidelines for what age a toy is suitable for a child," he says.
The ultimate goal is to help a company prevent a recall, which can cost a manufacturer millions of dollars, Mr. Wasserman notes.
Mr. Wasserman lives in the District with his wife, Molly Anne Elkin, and their two daughters.

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