- The Washington Times - Monday, January 20, 2003

Restaurants in Upper Georgetown are joining forces to attract diners on one of the slowest nights of the week.
About a dozen neighborhood eateries are kicking off a Tuesday night campaign called "Supper in Upper Georgetown." The inaugural event on Feb. 4 invites diners to visit each restaurant and sample complimentary foods.
Some restaurants have seen business slow because of a sluggish economy, the threat of terrorism and war or other factors, restaurateurs say.
"We're trying to revive the area," said Gene Sohn, co-owner of Saveur at 2218 Wisconsin Ave. NW. "Nobody is coming out like they used to."
Beginning this week, the participating restaurants will hand out postcards that will serve as passports from 6-9 p.m. on Feb. 4. With each visit to one of the participating eateries that night, diners will get a stamp on their passport. Those who visit all of the restaurants involved and have a stamp from each one will be eligible to win a $50 gift certificate from each eatery.
Mr. Sohn says restaurants will continue the campaign on Tuesdays by offering specials, such as discounts on entrees and free desserts. Saveur, which serves southern French cuisine, will offer half-price bottles of wine for the remaining Tuesdays in February.
Allen Smith, general manager of Sushi-Ko, at 2309 Wisconsin Ave. NW, says he hopes the campaign will help the restaurants in Upper Georgetown stand out from all the other choices diners have in the District.
Helping medicine go down
FlavoRx, a Bethesda-based maker of medicine flavorings, has landed a deal with two of the nation's largest pharmacy chains.
Rite Aid Corp. and CVS Corp. are rolling out FlavoRx products, which include 42 flavors, such as grape, orange and bubble gum, at its stores around the country. Company officials hope this deal will attract even more business.
"This is a monkey-see, monkey-do industry," said Woodie Neiss, FlavoRx chief operating officer. "The competition doesn't want to be left behind."
FlavoRx products, which retail at about $2 to $3 each, are available at more than 12,000 pharmacies, including such national chains as Giant and Safeway. Kenneth Kramm, chief executive officer and founder, plans to increase that number to about 20,000 by the end of 2003.
Last year, FlavoRx, which had about $3 million in sales, sold enough flavorings to be used in more than 6.6 million prescriptions, Mr. Neiss says. Company officials expect revenue to grow to about $5.7 million this year.
More retail news
The J.C. Penney store at Tysons Corner Center is closing at the end of April. Wilmorite Properties Inc., co-owner and property manager of the Tysons Corner mega-mall, will buy the 230,000-square-foot building, giving the company the opportunity to add to the center's retail mix. It has not been determined what will occupy the space. The mall's anchors include Bloomingdale's, Hecht's, Lord & Taylor and Nordstrom.
Westfield Shoppingtown Wheaton is getting a new anchor. Federated Department Stores plans to open a 180-000-square-foot Macy's at the Montgomery County mall in 2005.
The department store, which will have about 170 employees, will be built where the existing Giant Food outlet is located, said Debbie Young, senior marketing director at the mall. Giant is moving to another location on the property in the fall.
Macy's will join three other anchors in Wheaton: Hecht's, J.C. Penney and Target.
Got news? Donna De Marco can be reached at 202/636-4884. Retail & Hospitality runs every other Monday.


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